It's just more compelling. When you think about what LinkedIn did, it really disrupted professional networking. A user can establish a profile by simply using Facebook's connect feature, which shares a user's profile data with third parties. Today, the app has 20 million Facebook-connected profiles. Instead of going to Match.
LNKD did for professional networking. Not only that -- you can take that to a whole other level; we want to target the same user, but also only if they like the Tar Heels. You will receive a download link right in your email inbox for each of the free reports that you choose. On top of using friend connections, AYI has access to "over a billion pieces of interest data points because of the integration with Facebook. AMZN , also have access to vast tracts of data. You meet people through your friends; that's how it works in the real world. IACI , and filling in your data, all of your information comes from your existing Facebook profile. When you think about what LinkedIn did, it really disrupted professional networking. We're bringing that online. As Lerner said, "Any product and every company now has a mobile presence. Follow me on Twitter: As Lerner told us, "It just takes a little more time for the much bigger companies to analyze it, warm up to it, and understand it, because they move a little slower. Lerner thinks that Facebook's Mobile App Install Ads tool is the best way to acquire new mobile users for two simple reasons: A user can establish a profile by simply using Facebook's connect feature, which shares a user's profile data with third parties. Explaining that process with an example, Lerner told us, "What this tool allows us to do is literally say: If they want to acquire users at scale on mobile, there's just not another game in town where you can do it at such a scale and on such a targeted level. One of the reasons AYI works so well is because it avoids some of the common pitfalls of online dating, according to the company. Instead of going to Match. The takeaway is that social media is finally finding its footing in terms of business. Small, agile dating companies like AYI and its competitors that also use Facebook -- including Circl. The story of AYI is illustrative of how small, agile companies are using Facebook's developer tools to harness the social network's incredible scale and its plethora of user details to better reach and serve customers. Today, the app has 20 million Facebook-connected profiles. There's a lot of work, there's a lot of bad dates, and people aren't very authentic in their profiles," Cliff Lerner, CEO of Snap Interactive, tells Minyanville. We're uniquely positioned to do that because the only place that has the social graph is Facebook," he adds. It would make for a great experience and a great product if we could connect you with people based on who your professional contacts are, and your interests. AYI was fortunate to begin working with Facebook in and was able to ride the tidal wave of the social network's massive growth in users. Mobile is currently AYI's fastest growing segment, with the Android app debuting in April 61, downloads as of June 11 and with the company's iOS app getting a major overhaul last month 4 million downloads.
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